Each stand is different and you will have your own ideas about what works best for you and what doesn’t, you can learn a great deal from exhibitors, good and bad! Here are some thoughts that apply universally:
1. Planning your stand in advance pays dividends
2. No clutter! This includes things like half drunken coffee cups, newspapers, and half
eaten sandwiches left on display. Or bored staff with nothing to do, standing around –
send them off round the exhibition to report back to you with highlights, or to visit a
3. FOCUS! On what you specialise in and what you can offer! No distractions for you or
your team, such as amusing conversation with a colleague or neighbour, or even a book
4. Too much on display can be meaningless and put people off!
5. Yet too little can mean that you aren’t prepared and ready for business, it’s all about
finding the balance!
6. Eye friendly and well lit displays are crucial; don’t forget you want to catch the eye of all
7. Interaction, something to taste, smell, listen to, watch or feel? You need to appeal to all
possible sense of your visitors
8. Don’t leave your visitors guessing what your business is all about, clear message on
9. Theme your product display, group them with ones that may relate to each other, not
just a mish-mash of odd assortments!
10.Have something there that visitors can take away with them to remember you by! Think
of your stand as an advert.